For many companies, the tools and infrastructure that support marketing and buisness development have been held in the minds of management. Frequent meetings and personal relationships frequently provide the "quality control" for plans, performance evaluation and advancement opportunities.
Sustaining growth in our modern communication environment demands that you continually improve your tools and infrastructure to effectively engage more customers in more locations, whether in a different building, or in satellite offices or throughout the world. Sequoyah Associate can quickly assess and build the infrastructure and tools you need to drive the bookings and growth you desire.
Tools that allow your team to better Monitor and assess the effectiveness of your efforts include:
Policies and Procedures that communicate expectations and authority to peopose and finalize sales
Customer Relationship Management Systems
Management BD status and performance reports
Management reports that estimate future booking and backlog.
Productivity reports that empower your team to conduct meaningful coaching
Infrastructure that allows your team to effectively communicate past performance, core competencies in both pre-proposal and proposal phases of the Business Development Process
Intranet available collateral to help empower your team to communicate core competencies
Tools Infrastructure
TOOLS INFRASTRUCTURE