We've all heard someone say "that dog don't hunt" as an analogy to lack of interest or commitment to being a good Business Developer. Once you have the tools, skills and rewards in place, lack of commitment to the behaviors necessary to be successful at Business Development may be the missing ingredient.

Sequoyah Associates can assist you in establishing the right tools, skills or rewards, and selecting the appropriate people to task with BD responsibility. However, the individual may lack the "heart" to alter behavior to achieve the BD goals you want. We can help focus and develop these individuals, or coach them and facilitate getting them to accept a different role than the BD role you wish them to perform.